Entertainment Weekly has recently released this new photo from Lionsgate’s The Hunger Game. In the photo we see Katniss (Jennifer Lawrence), Peeta (Josh Hutcherson) and Cinna (Lenny Kravitz) getting ready to light the costumes on fire.
Since I have never read any of the books, I will let director Gary Ross explain what is going on:
What Cinna was trying to do was create something that came out of District 12, out of a coal mining world, with a fresh, bold look to it. So Judianna went to this wonderful black reflective material that glistened like coal or graphite and would obviously work well in the Tribute parade where Katniss becomes the Girl on Fire.
That was taken from Entertainment Weekly, unfortunately Ross is not sitting next to me explaining all the pictures.
Recently The Hunger Games viral marketing has picked up. A few days ago CapitolCouture.pn allowed visitors to enter the password #lookyourbest. Doing so redirected the viewer to a new shot of Elizabeth Banks as Effie Trinket and also allowed them to sign-up for a newsletter. With the film set to hit theaters March 23rd, I would imagine we will see more viral marketing through Twitter and Facebook very soon.
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