Viral marketing is alive and running for the upcoming Marvel film THOR, set to release on May 6th.
This past week at WonderCon, a few lucky guest staying at certain hotels around the convention, awoke to find a note under their doors from Nick Fury, telling them to turn to channel 72 in the hotel room.
On the channel was a message from S.H.I.E.L.D which the guys over at SuperHeroHype posted.
Once at WonderCon fans could sign up to become an agent at the S.H.I.E.L.D booth inside and would receive an ID badge with their picture and level. So far I have only seen a “Level 1 Field Operative” which fans were given and one given to Thor which was a “Level 4 Field Operative”
Also there was a “Have You Seen this Man?” poster of Thor by the booth which also advises you to join S.H.I.E.L.D.
If you weren’t in attendance at WonderCon, you can jump over to JoinShield.com to be notified when the entrance exam is available, which is suppose to be April 11, 2011. No word yet on what will be associated with the site or what you will receive. When you enter your email address you will receive a message that states, ” An agent will contact you, if approved”.
This viral is strangely familiar to the viral they released with Iron Man 2. It required you to apply for a position with Stark Industries and then you would receive an email if you were accepted. Let’s hope more comes from this viral because so far it’s pretty awesome.
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