With The Dark Knight Rises viral marketing pretty much obsolete, Marc Webb‘s The Amazing Spider-Man has picked up the slack and continues to offer some pretty amazing clips from the film. Two new clips were released which features Rhys Ifans as Dr. Curt Connors, doing a pitch for Oscorp and another that shows Dr. Connors transforming into The Lizard along with additional film footage.
The first clip is more of just an informative piece featuring Dr. Connors and doesn’t have any actual footage of the film, but is still interesting.
The second clip is by far the best of the two. Along with footage from the film, we also get to see a few shots of Dr. Connors transferring into the lizard.
So this next preview is actually the four minute super preview that aired during America’s Got Talent. It’s actually a nice little treat and although it does feature a lot of footage we have already seen, it does have some new stuff as well.
I have to say, thus far I have been very pleased with the marketing for this film and my anticipation for it has increased substantially due to it. Well done Sony, well done.
The Amazing Spider-Man opens July 3, 2012.
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