Documentaries about fashion are few and far between, what with your regular access to the ever changing trends of high-end luxury in the pages of Vogue and Harper’s Bazaar, however after the popular 2009 release of The September Issue, movie fans are getting another look at fashion on the big screen with Scatter My Ashes at Bergdorf’s.
The trailer for the upcoming documentary has hit the web, and it’s sure to cause a stir among fashion bloggers and pop culture followers, featuring a behind-the-scenes look at the ins and outs of one of New York City’s most iconic centers for fashion. The title comes from cartoonist Victoria Roberts, whose caption from a classic Bergdorf-obsessed cartoon in New Yorker put all other retailers under par.
Written and directed by Matthew Miele (Sympathy for Suicide), we learn “about the designers, buyers, window dressers and famous customers” who have made Bergdorf Goodman the shopping epicenter where fashion and retail meet with sophistication, according to Movieline. This list includes designers like Chanel’s Karl Lagerfeld, wrap-dress genius Diane von Furstenberg, CFDA Lifetime Achievement Award-winner American Michael Kors, shoe-God Christian Louboutin, among countlessly accomplished and glamorous others. Also, personalities like Joan Rivers, designer / celebrity stylist Rachel Zoe, Sex & the City costume designer Patricia Fields, and actress Susan Lucci all share their experiences of high profile exposure at the retailer’s central location on 5th Avenue. In addition to these famous faces, the documentary also includes a look at legendary personal shopper, Betty Halbreich, an 85-year-old employee of Bergdorf Goodman since 1976.
Set to premiere on May 3rd in New York, the rest of the country will subsequently see the documentary’s debut in weeks to follow. What do you think about the trailer for Scatter My Ashes at Bergdorf’s? Are you a Bergdorf Goodman shopper? Will you be seeing this documentary?
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